Sunday's New York Times had an article on "marketers, the masters of creating habits" for things like washing hands and brushing teeth. The context was public handwashing campaigns in Ghana.
The Febreeze campaign for Proctor and Gamble is explained.
This made me think of Tal Ben-Shahar, author of "Happiness" and other publications on positive psychology. Ben-Shahar encourages use of "rituals" (or, habits), which can be created and developed, rather than "self-discipline," which can run out.
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